Writing Ads That Sell.
Why a Great Online Ad Title Is Essential
By Susan Lange, smlhomeandgarden.com
Give Your Ads a Title Pep Talk.
With thousands of classified ad and auction competing online, making sure that your ads are found in the search engines is fundamental to capturing sales. There are professionals that make their living at writing for the web. But there are a few rules that anyone can follow. Keep in mind that all areas of creating your ads are important – clear photographs, a thorough description and a researched selling price. But, your ads may get buried among the thousands of ads placed online every day if the title doesn’t hit the mark. This is especially true on large sites such as eBay, craigslist and others. They are well designed with support functions to help post your ads, but there are basic tips to keep in mind to help improve the end result.
It’s important to optimize your title structure by using sites like Wordtracker to zero in on which words or phrases are searched the most. They offer a free trial to try. Taking time to research the right keywords will not only save you time, but potentially could reach a larger audience. If the ad isn’t indexed correctly, you’ll run the risk of eliminating potential buyers and possibly the chance to find buyers who are searching for your one of a kind collectible or piece of art. The value is measured by the demand.
Think like a buyer. Consider what buyers will be typing in to find your item. Be careful with words that mean the same but are used interchangeably, such as car and auto. Check to see which selection is used more frequently.
Help your ad stand out in a crowd. Attract attention by adding catchy words or phrases, but be cautious not to forget keywords that are meaningful to the search engines
Make a list by jotting down not only the general keywords of your item, but also the words that help describe it. Use color words, age terminology, such as antique or artifact, category names, etc. List as much as you can and work from that list. Words that are too general will be diluted down by other sites, but descriptive words combined in the correct phrase can help improve the search results.
Descriptions are important, but the title generally carries more weight and is of course is one of the first things the buyer sees along with photos. Take advantage of all the space you are given to write your description and use the keyword tag function if one is available. Give as much information about the item that you know. And be honest. Giving information that is not accurate will simply create problems and confusion.
Your investment in good title analyzing may not only save you time, but may save you money in the long run as well.
Susan is the administrator for SML Home and Garden.com, a website gift service, specializing in gifts for realtors and family occasions. Her interests are writing techniques and SEO for the web along with learning more about collectible and antique appraising. And birdhouses!
ValueJockey Member Name; pelican
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